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Confidence,
in a 3.5" x 2" Card |
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Enhancing
your business image
will give you a whole new outlook |
Last
month in our article entitled, "Will Promotional Materials
REALLY Increase Sales?", we articulated that the
3 main aspects that need to be established for customers
to buy from you are:
* Interest
* Trust
* Credibility
- this information was provided by Bill Gluth of Develop
Your Vision.
Having your company's image professional conceptualized
and designed will significantly augment these aspects
in your prospect's minds, but there is another, more personal
and rewarding benefit to the process:
Confidence.
Home-based business, sole proprietorships, business start-ups
and small businesses are all searching for an identity,
or an advantage over the bigger, more established companies
in the marketplace. Image building companies can provide
this confidence.
At networking events and social gatherings, we've seen
clients offer their collateral materials (business card,
brochure, etc.) to prospects as if to say with a self-assured
smile, "I care about quality and about my business,
and I do mean business".
A concise, well-planned and designed business image gives
people the confidence to showcase their business and go
up against the "big boys". It is a great equalizer, and
we've seen it first hand.
What an incredible feeling to assertively give someone
your business card at a networking event or social gathering
and know your business is taken genuinely and seriously.
People will take notice of your business, and
you will feel more confident.
The second worst thing you can do in a business situation
is to look like an amateur, perhaps worse
than that is to feel like one.
If you have made the investment in your business' image
go ahead and smile and even strut a little - you've
earned it.
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10
Things Your Image Building Firm Should
Be Doing For You |
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In building an image, there is a lot to consider;
it's critical to make the right choice. |
1.
Providing you with several printer options for your project
based on your budget and timeframe.
2. Interfacing as your liaison directly with the design
department with printers or advertisers.
3. Listening, researching and learning what image you
want to project, who you are targeting and your marketing
or advertising objectives are before the project begins.
4. Recommend one or two color print projects to save you
money.
5. Offering rush turn-around for last minute projects.
6. Ensuring that your artwork be delivered to you without
hassle or time expenditure.
7. Determining what the final output(s) are for the project.
This determines how something should be designed and avoids
costly hassles at the end of the project.
8. Going along with #7, Designing your artwork right the
first time, with the final output in mind. This will save
you time, hassle and money in the short - and the long
run.
9. Presenting honest and knowledgeable advice on whether
or not your investment in the project will yield a solid
ROI.
10. Critiquing your content (web site, brochure, advertisement,
etc.) and making sure your message is congruent with the
target market(s) you are trying to reach.
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Get
Organized and Get Productive |
Begin
by scheduling some time to sort and organize only one
area or room at a time. We suggest that you begin with
the room that you use the most or is the biggest irritant
to you.
Our recommendation is to begin in your main living area.
This maybe your living room, great room, den, game room,
and well you get the idea.
Categorize your items; keep things in each category
together (like with like). Give away or toss anything
that is not a collectible or you haven't used in a couple
of years.
We suggest that you DO NOT leave the room to place items
in other rooms until the sorting process is complete.
You may have a habit of getting in the other location
and begin organizing there; totally loosing the focus
of the original space we were organizing. You can probably
relate to cleaning or organizing the family room and
take some thing into the bathroom and there you go straightening
in there. Don't let this type of behavior sabotage your
efforts.
Find the empty and unused spaces throughout your home,
garage, office, etc. Make things efficient, convenient
and accessible by storing items where they belong. Rearrange
what you already have to make better use of your space.
You may even decide to add or move shelves, use storage
containers, organizing caddies, etc.
Have only one junk drawer —usually a big one in an out-of-the-way
location, where you are free to put things without a
thought to organization. Such a catchall space may help
you clean your area and free your mind. Schedule time
to go through this drawer at least once a year. Trash
what you don't want and put what's left where it belongs.
We would be happy discuss any challenges you may have
and guide you to the process that will work best for
you. Call us anytime at 602-212-0857 about any of your
organizing challenges. We are here to assist you.
Written by Valerie Simpson of Organize-U Consulting,
Inc. 602-212-0857 and Published in the January 2005
Organizing You newsletter.
CDG would like to congratulate Valerie and Organize-U
for being nominated as a finalist in the 2005 Crown
Jewel Award.
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